Identity
Verbal Identity
Your verbal identity is how your brand expresses itself through language—from word choice to tone of voice. It gives your brand a distinct voice and character. Our storytellers ensure your message is authentic and thoughtfully crafted.
From business to brand
A strong brand has a clear message and a recognisable way of communicating. You may have a great product or service, but without the right words, you lose impact. Verbal identity makes your brand not just visible, but tangible. From tagline to customer conversations, from website to social media—every touchpoint contributes to the bigger story.
1 / 5
Essence
We work from a core brand idea—a simple, powerful thought that ties everything together. This essence forms the foundation of your communication, guiding your message and ensuring consistency. The clearer your essence, the easier it is to capture your brand in words.
2 / 5
Personality
People connect with brands that have a clear character. Are you rebellious or modest, playful or serious? Your brand personality also influences the tone and style of your visual identity. Using archetypes and defining key traits, we bring this personality to life—ensuring a consistent and distinctive brand presence.
3 / 5
Tone of voice
It’s not just what you say, but how you say it that makes the difference. Is your tone of voice inspiring, direct, warm or bold? By defining a consistent style, you ensure your brand remains recognisable and credible across all forms of communication.
4 / 5
Story
A brand story immerses people in your essence. A compelling narrative connects your brand strategy to your audience on a deeper level. Whether it’s your origins, your mission or the change you aim to create—a strong brand story makes your brand feel real and meaningful.
5 / 5
Copywriting
Words are the bridge between your brand and your audience. From websites and campaigns to social media and emails—how you write shapes how you're perceived. Strong copywriting brings your verbal identity to life, making your brand not just visible, but truly felt in every interaction.
What we do
Our process is built on four pillars
01—Strategy
02—Identity
03—Implementation
04—Activation