Identity
Naming
The moment someone hears your name, their first association is formed—often subconsciously. Of course, you can introduce yourself and refine their perception, but ideally, your name should align with your positioning from the start. Our storytellers know how to get this right.
From business to brand
Coming up with a name may seem simple, but finding the perfect one is a strategic process. Your name must fit your brand identity, audience and positioning. It also needs to be practical—is it easy to remember, pronounce and spell? Is the domain name available? A strong name is not just creative; it’s also functional and legally sound.
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Business name
A great company or brand name tells a story. Sometimes it clearly describes what you do, while other times it sparks curiosity. The key is finding the right balance between meaning, distinctiveness and usability. Your name should also grow with your ambitions—too specific can be limiting, too abstract can create confusion. That’s why we look beyond sound and spelling, ensuring your name is strategically strong and makes a lasting impact.
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Trademark registration
Coming up with a name is just the first step—legally protecting it is just as crucial. Without trademark registration, you risk someone else claiming it. We conduct an initial availability check and can assist with the official registration at BOIP (Benelux Office for Intellectual Property). This ensures your name is unique and legally secured.
What we do
Our process is built on four pillars
01—Strategy
02—Identity
03—Implementation
04—Activation