Strategy
Core values
Without clear values, your business lacks direction—while the right values make it credible. At Komma, we dig deep to uncover the essence that drives you every day.
From business to brand
With the sheer number of companies and choices today, authenticity is your greatest asset. Your core values aren’t empty statements—they shape your decisions, build your culture and connect you with customers. They make your brand tangible and real, in both words and actions. When applied sincerely and consistently, they create trust and recognition—both inside and outside your organisation.
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Values
True core values go beyond words on a wall. They reflect who you are, what you stand for and how you operate. They drive your brand strategy and are embedded in every detail—from your visual identity to your company culture. We help you define values that are not only inspiring but also actionable.
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Purpose
Strong brands don’t just sell a product or service—they contribute to something bigger. A higher purpose gives meaning and direction to your brand strategy. It motivates your team and attracts customers who resonate with your mission. Whether it’s innovation, sustainability or creativity—a brand with purpose creates impact and stays relevant.
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Implementation
Core values only work when they are lived. This means they must be visible and tangible in your company culture, customer interactions and strategic decisions. From your website to print materials—consistency is key. Only then do your values become more than just words.
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What we do
Our process is built on four pillars
01—Strategy
02—Identity
03—Implementation
04—Activation