Stym

Stym helps businesses evolve with the energy landscape. Using their smart software, they make both challenges and opportunities visible.

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Challenge

Previously known as ‘Easyduurzaam,’ this team faced a positioning challenge — their innovation and data-driven approach wasn’t reflected in their brand. Together, we took a step back to define who they truly are as a company. We translated this identity into a new brand that makes their technical expertise tangible.

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Brand Idea

The brand is built around the idea of ‘making the invisible visible’. One set of circles represents the data, while the other represents Stym. Where they overlap, a new colour emerges—symbolising fresh insights and knowledge.