Recruitment

Het verbinden van talent met techniek, dat is waar TIM recruitment goed in is. Toen TIM ons benaderde voor een marketingcampagne, stonden we voor eenzelfde uitdaging: Het samenbrengen van olympisch kampioen Sanne Wevers met de technische wereld van TIM.

More brand awareness

As a recognized name in technical staffing, TIM Recruitment is well-known among technical professionals in South Netherlands. Each year, a new cohort of graduates joins this group of professionals, a segment where TIM’s brand awareness had room for growth. This is precisely where our expertise at Komma came in.

Sports and students often form a good combination. That's why TIM Recruitment sought a partnership with an inspiring top athlete, someone who truly captures the imagination. While a collaboration with a sports icon like Max Verstappen might seem obvious, sports influencers of this caliber are simply unattainable.

In the search for a suitable top athlete, TIM Recruitment found Sanne Wevers, an Olympic gymnastics champion who recently revived her career. Her determination and pursuit of excellence aligned perfectly with the core values of TIM Recruitment.

From brainstorm to concept

But how do you connect a top athlete without technical experience to a technical staffing agency? That was the key question we needed to answer during the brainstorming sessions.

To connect Sanne Wevers with TIM Recruitment, we came up with a campaign in which Sanne takes on technical challenges with TIM employees in various sectors. This allowed Sanne (and the viewers) to get acquainted with different technical professions. At the same time, given her background as a top athlete without technical experience, we could test whether Sanne would be suitable for the profession or if it would be a bridge too far. Given Sanne's specialty on the gymnastics apparatus 'the bars,' the campaign was aptly named "Een brug te ver?".

Marketing, Content & Design

After the completion and approval of the campaign concept, the interplay between different departments within Komma began. The concept served as the foundation for scripts, shot lists, and a brand identity that needed to be developed for the campaign. Once the translation of the concept was finalized, our content team started with video production. The episodes for the series were filmed at various locations across the country, spread over several days.

After finishing and post-editing the videos and accompanying teasers, it was time for the marketing department to step in. By using social media, Google display, and YouTube advertisements, we reached as many technical students as possible. The episodes were released in different periods to continuously provide the target audience with new content.