Ochtendblauw

By offering unique and personalized urns, Ochtendblauw provides a specialized and new offering for bereaved families looking for something different from the standard. Both online and offline. When the great sorrow gradually gives way to peace, you turn to Ochtendblauw. The first light after the darkness. The logo can be exactly what you need at that moment. A heart, a warm hug, or infinity. The soft and soothing colors in a gradient literally represent the light after a dark period of mourning. The rebranding emphasizes the light and conveys a feeling of warmth with its curves.

Ochtendblauw is specifically for people dealing with grief who are looking for unique options. For those who want to take matters into their own hands and are not satisfied with the standard. The webshop aligns with the personal character of Ochtendblauw, offering the ability to personalize almost every urn. Additionally, the large and diverse assortment of urns and accessories offers something for everyone. Everything is clearly categorized and well-provided with information. Besides all the product details and the easy access to more information through various articles, you can always contact us. We would be happy to schedule an appointment in the showroom for you.

To attract visitors to the website, we started with keyword research and creating the product feed. Next, we launched and optimized text and shopping campaigns. Additionally, we focused on brand awareness since the name Ochtendblauw is new to the market. Through an extensive display banner campaign, Ochtendblauw became visible to the target audience on websites like NU.nl, Buienradar, and Marktplaats. We used retargeting to follow website visitors for another month, as it has been shown that the customer journey for a purchase can last a similar period. On to significant growth!