Bonbisou

Chocolate stimulates the senses and is suitable for every occasion: to show your love, to comfort, or simply when you're happy to see someone. Just like a kiss. With this philosophy in mind, we created the name Bonbisou, giving a face to a chain of shops filled with the finest quality chocolate, yet accessible to everyone. Naturally, this required powerful branding that honors the luxury of authentic Belgian chocolate while maintaining a playful character that invites everyone to step inside.

The branding is designed for a stimulating and luxurious experience. The Art Deco-inspired wordmark, featuring ornate, luxurious lettering, is enriched by a color palette that delights the senses. To balance this luxurious branding, we created Pilou—a playful, mischievous girl character who makes the brand accessible to everyone. By combining Pilou's bright red and humorous elements with the soft tones of the overall branding, an intriguing visual harmony emerges, making Bonbisou chocolates something everyone can enjoy.