Arbèl

Arbèl was no longer Arbèl. The extreme precision and ingenuity required to transform flat sheets into precision products were not reflected in their branding. Defining the core values marked the beginning of a new concept upon which the rebranding could be built. The result is a powerful and solid design with refined details that embody Arbèl's mastery. The layout is scalable, consistent in use, and feels like the reliable foundation that Arbèl aims to be.

At the intersection of mastery and precision, you will find Arbèl. Where passion and perfectionism come together. This is also true online, where a completely new website, featuring details from the branding, introduces visitors to consistent mastery. In text and images, we capture what Arbèl does to add an extra dimension to various custom welding and sheet metal products.

The branding has now been extensively implemented. The illuminated signage is the showpiece. The lightbox with the new logo on the building makes Arbèl visible to the outside world even in the late dark hours. Inside, the branding is also evident in the signage, tape, company clothing, and water bottles. Each of these expressions has been adopted with pride.