TWOFIFTYK™

TWOFIFTYK™ was once known as “the tattooed guys,” a group of directors with a unique approach. However, as the company expanded, some of its focus became diluted. The team was in need of a shared vision: What are our values? Why do we make the choices we make? And how do we communicate this? Externally, TWOFIFTYK™ was seen as a creative agency, but clients didn’t fully understand the full range of what they offered. There was a clear need for alignment and direction, both internally and externally.

The first step was defining their core values and sharpening their strategy. We repositioned TWOFIFTYK™ as a global brand experience agency, that revolutionizes live entertainment. We crafted a narrative that captivates and draws people into the world of TWOFIFTYK™. The tagline “Transcending Dimensions” encapsulates this in a single sentence: experiences that go beyond expectations and disrupt the limits of your perception.

At the heart of the visual identity lies the “vortex of infinite creativity,” a symbol of their boundless creativity. The clean Instrument Sans typeface serves as a calming counterbalance. The vortex is applied flexibly, ranging from subtle hints to bold statements, allowing the identity to adapt seamlessly to different contexts. To ensure TWOFIFTYK™ could easily implement their new identity, we collaborated to create clear and practical brand guidelines.