Stilt
Stilt makes DIY kits for outdoor kitchens, bars, lounge seating and pergolas. For people who know what they want and would rather build it themselves than hand it off to someone else.
01 / 05
The Challenge
Stilt started as Steigerhoutje.nl. A name that made sense for a Marktplaats seller, not for a brand with market leader ambitions. The products are solid, customer satisfaction high. But what Stilt actually sells — the experience of building something yourself — wasn't showing anywhere. Komma's job was to make that story land.
02 / 05
A new story with a new brand name
During the strategy sessions, the outdoor experience kept being described as a luxury. But luxury and scaffold wood never quite fit — so we dug into what was actually behind those words. The satisfaction of building something with your own hands. The pride when it's done. The garden that suddenly feels like yours.
That became the brand essence: "Buitengeluk maak je zelf" (Outdoor happiness is something you make). An idea that also demanded a new name, because Steigerhoutje.nl couldn't carry it anymore. Stilt could. Dutch associations include quiet pride, a supporting structure, style without the fuss.
From that foundation we built a personality with its own voice. Approachable, enthusiastic, proud. A story that holds up from the inside out.
03 / 05
Visual Identity
Outdoor, craft and inspiration as three pillars of one identity. Outdoor happiness as the starting point.
The logo pairs an elegant icon with a sturdy wordmark. The serifs and ink traps give it a construction feel without losing the handmade quality. Sharp corners next to soft curves, expertise and craftsmanship in the same breath.
Color reinforces that. Dark green, light green and warm white as the base, with orange as an accent. Outdoors, warm, and just a little tougher than you'd expect. For typography we chose Gamay for raw weight and Elizeth Condensed for the human side. Together they give the brand its own voice, even when the logo isn't in the room. Badges add a playful layer on top. Every part of the visual identity holds its own, and works harder together.
04 / 05
Launch campaign
The new identity deserved a launch to match. A cinematic commercial makes the frustration of building yourself feel real — then shows how Stilt solves it. The video breathes calm and craft: natural light, warm wood tones, intimate close-ups. Fully in line with the new identity.
The video went live on the website and launched as a social campaign, putting the new brand exactly where it needed to be from day one.
05 / 05
Online marketing
A great brand only works if people can find it. After the launch we took over all online marketing channels: Google Ads, social ads, SEO, conversion optimization, marketing automation and marketplace management on Bol.com and Marktplaats.
For every euro Stilt put into advertising, the business got €10.60 back. More than four times the market average for this category.
+121% more pergola requests
10.6 average ROAS
+69% more conversions
+16.1% revenue growth
Other brands
What we do
Our process is built on four pillars
01—Strategy
02—Identity
03—Implementation
04—Activation