Rebranding IRP
IRP is the go-to specialist for training safety professionals and embedding expertise across organisations. Together, we professionalised the brand.
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The Brand
Building on the new brand essence ‘In-house knowledge’, we developed a clear visual identity, with quality and humanity first. With a clean layout, fresh colours, and strong imagery, we gave IRP a new visual identity that does justice to their work.
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Website
We carried the new visual identity through into a brand-new website. By taking a critical look at the content, we developed a clear structure that allows visitors to find what they need effortlessly. Combined with the new visual style, imagery, and texts that align perfectly with the verbal identity, IRP now has a strong online presence. The result is a user-friendly, future-proof website that brings the brand to life.
What we do
Our process is built on four pillars
01—Strategy
02—Identity
03—Implementation
04—Activation